08-25-2009, 11:27 AM
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Check SIG!
Industry Role:
Join Date: Mar 2006
Location: Europe (Skype: gojkoas)
Posts: 50,945
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Quote:
Originally Posted by $5 submissions
Advertising research firm Dynamic Logic recently released its study on online advertising: http://www.dynamiclogic.com/na/press...leases/?id=712
Some key points:
Bigger isn't always better. In fact, the standard leaderboards and 468+ banner sizes used as industry standards were outperformed by smaller ad units (180 x150, in particular).
Why do smaller ads convert better?
Their smaller size allows for better page integration and ?driving online ad awareness and purchase intent.?
Has this been your experience? |
interesting!
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