If you program is fresh then 30% isn't too bad. Before we launched our program publicly we were doing %40 rebill from first to second month. The key is to find out what your members want more of or dislike etc. Anywayz setup a method to retrieve that info and apply it to your site asap and u'll see the % shoot up almost instantly! Its not easy to satify all the member's even after 6 months of tweaking we are currently pushing from %40 to 60% rebill. Goodluck = )
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