I can't take credit for coming up with it. I read it in this month's Success magazine. Here is part of the article.
I could not have said the following better. Reading it gets me fired up

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I define innovation as the never-ending pursuit of something better. This is the defining spirit of the entrepreneur?the desire to improve, refine and streamline the old ways of doing things to improve the quality of our work and our lives.
In business, as well as life, it is
innovate or die. If you aren?t improving, you are falling behind. You cannot stand still. In today?s fast-paced, ever-evolving global marketplace, if you aren?t innovating and moving forward, you are effectively moving backward and the world is speeding by you.
Innovation isn?t some big-bang happening. It is something you do every day by constantly challenging your status quo: your ideas, systems, processes, policies, behaviors and assumptions. What has become an adage is now true more than ever: ?If it ain?t broke, break it.? To avoid extinction, change is not only inevitable, it is a necessity.
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You can read the rest here
http://darrenhardy.success.com/2009/...ge-creativity/