The other guys pretty much said it all so I won't waste your time. Though, I will tell you about when I was getting started.
I was at Randy West's house, he was checking out a female friend of mine to shoot for a DVD, and I was picking his brain on the best way to shoot. He quietly listened to everything I said, didn't interrupt, and waiting for me to stop yapping. When I stopped, he said, "Shoot what you like to jack off too, your audience will find you."
He side stepped all my tech questions and for a few seconds it didn't sink in what he had said. Then it hit and it all made sense. His scenes were not the best lit, the best shot or shot in HD, however, they were shit fucking hot with incredible girls who loved to fuck. That's what he liked to shoot, hot chicks who love to fuck, and because he shot what he loved, it turned out great regardless of his lighting or camera work. A hot scene is a hot scene, no matter how it's shot, though I will admit, it is easy on the eyes when shot and lit well. I was so caught up in HOW to shoot it, I forgot that the most important part is to film GOOD SEX. And if I don't like what I shoot, how could anyone else?
He went on to ask me what I personally liked, I told him, and he said shoot THAT. Don't worry about anything else, just shoot what turns ME on. So I did and I've made an incredible living doing it. The few times I've strayed from what I like and shot what others like, it didn't sell as well. When I shoot what I love, I make bank.
With all of that said, I've made the most money to date with content that was shot in cheap hotel rooms, with a bootleg light kit, a 2nd hand Canon GL2, a small 4MP photo cam, a few horny friends and real life Asian street hookers. Edited on Windows Movie Maker. Not in HD, not with Kinoflos, not with known porn stars, not at expensive locations, not with a crew, not with photo strobes, and not in a studio. Those toys have their place, and I have them now too, but my point is, you can make money without them.
Focus on what gets you off and on hot sex / scenes. Everything else will fall in line with practice. Though, I will give you one tip, and I think Dave agrees with me, spend the money on the best male talent you can afford. He will probably make or break the scene. A lame guy is a scene killer.
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