Blah... ok, as far as your SE, it's actually pretty easy, make your site relevant to what you are selling, keywords, keywords, keywords! That is the key.
Some useful links are:
Keyword Tool
https://adwords.google.com/select/KeywordToolExternal
Optimization Checkers
http://www.seocentro.com/tools/searc...-analyzer.html
http://www.seositecheckup.com
"Audience and Demographics"
http://www.quantcast.com
http://www.alexa.com
Understanding META
http://www.searchtools.com/robots/robots-meta.html
http://www.google.com/support/webmas...n&answer=35291
http://www.seochat.com/
GOOD LUCK!
In the end, it all comes down to determination and will to succeed. You'll get it, but everything is a process. Just keep going, that's the important thing if you feel that this profession is your calling, so to speak.
~ta ta