Quote:
Originally Posted by After Shock Media
To be fair google traffic coverts just as well from page 300 as it does from page 1.
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This is completely false.
I will see conversions at 1/300 for a term in 1st, and it will slide to as low as 1/2k at bottom of first page.
Every spot you fall beneath the first spot you lose conversion. The traffic quality depreciates as the surfers click through the other results above you.
Imagine running a shoe store on a one way street that only has 10 shoe stores. The guy at the top of the street is going to sell more shoes then the guy at the end of the street. All those buyers have to drive past 9 other shoe stores to get to that 10th store.