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New Coke? Marketing fears? Who cares?
Good idea tho, if it curbs the drinking of sugar-water. That's why our kids are so fat, and us, too, so anything that reduces the consumption is ok with me. Of course, what a slippery slope, eh? We could be next: a porn tax! Hey, if it reduces the consumption of porn some relegious nuts might think it's a good thing and start lobbying for it.
So ultimately: fuck the tax. Never give an inch, they take a mile.
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