Quote:
Originally Posted by webmasterchecks
thats what i wanted to hear, thanks for the reply, looking forward to this show
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You got it! Listen, we're new...everyone knows it. We've made mistakes and will likely make some more, but we'll only make them once.
Our mantra here is to turn this boat back around to what it used to be with vendors hawking to an audience of affiliates. Not vendor to vendor. That's gotten old...obviously.
So our minds were open from day 1 to a completely new experience for a show and its attendees, sponsors and exhibitors.
Example:
Its a down economy, there's no shortage of trade shows to attend. Why would I start a new one? Simple. To get the affiliates BACK. How were we intending on doing that? Simple, attack the core of what keeps people from attending in a down economy...cost centers.
We incentivized exhibitors by removing traditional hard costs. We paid for your electrical to your booth. We paid for the Internet to your booth. We even got the Hyatt to swing free Internet for all room nights for all of the attendees. Then remove the cost of attendance for active, working affiliates...well, you just can't go wrong there.
The educational tracks, were second to none and in a lot of the sessions...standing room only! Obviously, we didn't expect that strong of a response to the sessions. Happily, we were wrong! Affiliates are hungry for this knowledge and the latest, greatest Affiliate Marketing tactics and techniques along with SEO, SEM, Metrics, Social Media and more.
Having been to way too many trade shows myself, I surely wanted to see something new and different and help make a positive difference with a show like this. So I do hope you peeps find what were doing beneficial to your organizations & your bottom line.