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Content production prices dropped alot during the last 3 years. You can get a model for near 100 - 200 euro at the moment and film her all day getting about 2 - 4 hours of video if you organize things properly.
A decent camera costs between 800 and 3500 euro (one time). A very good sony HD camera is 3500 euro. An ok camera guy costs between 2k and 3k euro/month. A content processing guy costs about 12k euro in hardware (one time) and about 2k euro/month. The content processing hardware is a bit costly if you plan to film every day because it needs to be able to process everything from the day before. We use two Tesla processor machines for that.
Today the content guy loaded 820 scenes into one of them and it's expected that by tomorrow at this time they will be all encoded, so you can get a vague idea about the computing power of that kind of hardware.
That leaves you with 15k one time investment + 9k to 12k monthly for filmations shooting new content every single day. And you get 60 - 120 hours of exclusive content per month for that (assuming you shot 30 days of the month). Even getting a single scene per day it's way cheaper than buying the exclusive content from a professional producer if you don't need something really good and profesionally done.
Making some fast calculations you will find that making your own content and then selling it as package at ridiculous price after a year covers all your production costs and gives you a full year to monetize that content on your own sites.
That's the main reason lots of sponsors make their own content and don't need to buy it anymore.
On the content producers shortage part... there will be always good and professional content producers, but the guys that shoot in their basement are fading down because the sponsors can produce inhouse for cheaper price.
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