Quote:
Originally Posted by marktruman
Past few days, Ive noticed a lot of members cancel their recurring membership as soon as they have signed up. Does anyone know if zombaio sends them an email which reminds them to cancel or so? Never happened before, would be pretty bad as recurring relies on people who dont check statements
|
Mark,
We send them an confirmation email with their logon details, customer support contact details and information about how to cancel when they signup to a site. I don't think this is a different way to do it than any other serious IPSP. We would rather see a member cancel a subscription and the merchant keeps the money earned by previous transactions then a member that cannot find cancellation links and goes to the bank for a chargeback.
Fast cancellations (direct after signup) often depends on the amount of content on the site. If there are just a few clips/pages, the cardholder don't care to stay as recurring member since obviosly the content are not updated very often and if it is updated often it's few updates per billing cycle.
However, site with much content; the cardholder "forgets" about the signup after browsing around all clips and even if he does remember the signup the large amount of content indicates much updates and high possibility for new material during the billing cycle and worth to stay.