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Ok people lost me.
Issue with shooting for prices less than your equipment rents for? For one second does anyone think this applies in any other industry?
If I want some custom steel framework put together, do you think the guy I go to would turn down such a job because it is not worth as much as his wielder, his jigs, and assorted equipment? Will some plumber not show me some camera pictures of my pipes to show me why I should replace them, and then expect me to pay at least what his camera equipment and everything else rents for plus his labor? Think someone will not mow your lawn for less than what it costs to rent a mower?
I can understand commanding higher prices if you offer better quality than someone else. However often 1 shooter can give higher quality material with crap equipment versus another shooter who has the best of everything.
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