Quote:
Originally Posted by After Shock Media
Ok people lost me.
Issue with shooting for prices less than your equipment rents for? For one second does anyone think this applies in any other industry?
If I want some custom steel framework put together, do you think the guy I go to would turn down such a job because it is not worth as much as his wielder, his jigs, and assorted equipment? Will some plumber not show me some camera pictures of my pipes to show me why I should replace them, and then expect me to pay at least what his camera equipment and everything else rents for plus his labor? Think someone will not mow your lawn for less than what it costs to rent a mower?
I can understand commanding higher prices if you offer better quality than someone else. However often 1 shooter can give higher quality material with crap equipment versus another shooter who has the best of everything.
|
Maybe I'm missing something that you're saying here... but if you OWN your shooting equipment, sure, you can take on cheap shoots because your costs are amortized over time. But if you don't own equipment and have to rent it, that adds a fixed cost to the nut you have to cover on every shoot.
If someone can cut 10 lawns in a day with a 1-day rental on the mower, then sure, 1 lawn doesn't have to cover the full cost. But if you have a 10x size monster lawn, then you gotta cover that cost.
Or are you saying that people who OWN the equipment should not base their rates on what equipment rental rates are? What am I not getting here?