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Old 09-22-2009, 02:17 PM  
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Google Search Quality Team's Greg Grothaus on DUPLICATE CONTENT penalites (VIDEO)



There IS a duplicate penalty but it doesn't work the quite the way it is generally assumed to work.

Duplicate content works to harm your site's SERPS through:

Dilution of link popularity
Canonical url issues
Branding disruption
Inefficient crawling which means deeper content may not get indexed

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