Quote:
Originally Posted by Vjo
This can't be right.
$100 gets me 4000 hits (I'm generous) So I have to convert 3 sales to break even at say 1 in 1333 on tube traffic.
I can see that you all haven't spent much time in the traffic trenches now days. 
Plus my guess is .7% click thru is a bit generous as well. Might be more like .5 or way less. But I may be wrong. Of course depends what you're selling but I've found that tube traffic is not real "clicky".
Anyhow thank you for posting some hard numbers. I was curious about the numbers. |
Depends how much you earn per sales (which product) ... I have spent the past 5 years in the "traffic" trenches... have seen way higher CTRs then 0.7 (I remember some 3-4% ads) and some guys converting under 1:500 ... of course they were not with the higher CTR ads... but overall and everything, it's possible... to answer to all asking why we sell ads spots instead of putting our own reflinks... it's too much work to monetize such high volumes of traffic, the best and most profitable solution is to enable everybody to bid and monetize the best he can and the best marketer will end up with the most amount of traffic and competition will emerge...etc