I remember back in like 2001 running around all blown out with those old schoolers that you hear about all the time.
Drunk in the streets of New Orleans, screaming "Traffic is King! Content is Queen!"
Whooooooooooooooooooooooooooooo!
Times have changed. Not many of those people chanting that are around today. Some retired, some lost it all, some ran off to Bangkok from the FBI, yadda yadda.
I'm not going into some crazy diatribe, but the world was not changed over night by Pornhub and Redtube and the like. These people have been trained by Youtube way before any porn tube site was even thought of. The majority of content has become valueless. Valueless in the eyes of professionals in the media space. People who know their shit. The new generation expects things to be free on the web now. Where the gap lies largely, is the expectation of ad supported networks. The adult business is very limited on what and/or who you can advertise. (I.E. Toyota isn't writing any of you a check). You can really only beat dating and cams so hard until you drown in the saturation of "Get laid in your city here".
Google some of the insights and published perspectives of some of the major tycoons in media if you want to see how the world is reacting. They're doing no better.
It's the world that's changing, not just the adult business. Nothing will be the same again, nothing. Ever.
You should hear the way that some of the mainstream affiliates are getting on about their space. Try promoting some of the verticals that they are. These guys are working for in many cases 20% of a sale. It's no better on the mainstream side of the fence if you don't know what you're doing.
Now, I'm not going to say adapt or die. It's far too generalized and overused. But I will say, look around, what will happen if you don't evolve to your new environment?
One thing is for sure; as one set of beliefs, techniques, and practices collapse, new opportunities to exploit the new consumer mindset are created. Taking full advantage of those new mindsets sometimes requires you to step back, take a deep breath, and take a look from the outside. Pioneering new approaches is essential. In the past few months I've seen some pretty crafty things going on out there to generate new cashflows. Take the time to look around carefully, not everything is what it appears to be. Something that you blow off as one thing may actually be another. I'm obviously not going to tell everyone how to make money in the new space because it's not yet done changing, just don't be afraid to stop. Stop and take a look around. A hard look around. Be open to the fact that you may need to make drastic changes in your practices.
One thing is for sure, the King has been overthrown. Content is no longer king, well, at least not in the mindset of the majority. We all know that people WILL pay for premium level products and products that can't be pilfered, getting in front of them and getting their ear and eyes for the time it takes to make the sale is now the trick.
Today, the chant is much different. Traffic isn't king anymore, traffic is the muffukkin pimp now, and content isn't queen, she's the muffukkin whore, and she's getting goon hand, pimp slapped all over the Interwebs right now.
Where do you want to be in 3-5 years as cheesy as it sounds? Wherever that is, what you're doing today, tomorrow, next week, next month, and on should be focused on that goal. Thinking short term cash and traffic grab anymore isn't an option, you need solid goals and milestones to gauge your progress.
Cash and traffic grab is over. Working harder and longer is what's on the menu. If you want to survive that is.
I'm no preacher so don't strike me down. Just a dude with an opinion.
