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Just got off the phone with the ceo of removeyourcontent.com
the cost for their service seems to be reasonable, around $120/month per site. if you have a megasite, they have a tiered scale.
what they do is proactively scan various websites for your content. they use keywords (and we know how keywords can be defeated like in the napster days), they look for the watermark as a way of identifying.
I mentioned that some tube sites are cropping out watermarks so that does make it more difficult to spot, especially since their researchers don't know every single video content of their clients, so they have to rely on keywords and watermarks, unless they get used to spotting certain models, etc.
he said they have issued 7M+ DMCA requests and have connections to various places, like pornub, to submit. they do go upstream from the website to the host and to the domain registrar if they aren't getting responses.
He said only like 1 or 2 of his clients go all the way to filing lawsuits. Majority don't because of the costs involved in filing and the march towards litigation.
he did affirm that you should get your content file for copyrights, so that you have the legal basis to have the option to sue. You don't need copyright filing to have them or yourself file a DMCA request.
he said they offer a ticket system where clients can submit found infringements, but so few use it.
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i would say whether you are using a provider like RYC or an attorney, you need to do the detective work yourself, because you know your content.
scanning the top 50 videos based on views in a niche to see if your content is there would help your DMCA agents out tremendously.
Some sites pay money to uploaders who generate views (like youtube). So the motivation by uploaders is videos that will get them the views. If you have great content, then yours gets ripped and posted.
many tube sites do allow you to sort by most viewed, so use that as your proactive way to find your stuff. don't rely on keywords.
once you find your stuff, you can submit the DMCA request yourself, or use a third party provider.
i am waiting to chat with some attorneys on what they offer to balance things out as far as what options content producers have.
bottom line, do something about your stuff being stolen like filing for copyrights and doing the legwork to find where your stuff is at and/or use external agents for DMCA. if you don't do any of this, then you are just crying tears of sand.
Fight the ostrich!
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