EscortBiz

good stuff harvey, a while ago i made the post below on this very topic, it was a reply to a thread BVF started

First let me start off by saying that I base my things on actual trial and error using mega amounts of traffic, I dont just post what I assume, so for those who plan on debating me please be someone who tried both ways vs just posting what you think should or shouldn’t work.

First off common sense would tell you that by adding a trailer, a good one obviously, that shows just enough to really tease should increase signups, well that’s exactly what I thought, I went ahead and started to get good trailers made up for all my sets.

Back when I started the idea of adding flash to a tour would be laughed at simply because of the load time it would take, I mean back then I would offer the members a 56k version of the movie to download.

So now that the speed issue is gone and flash can run on most computers I figured im about to really see my signups go thru the roof once im done redoing my tours with the trailers.

I did the same thing for my pay per view site, created trailers for each and every movie.

Once things where live there was a really noticeable drop in signups, I seriously was shocked, then I noticed a pattern that all the sites I push with trailers on the tour convert worse then those with just photos.

Now I can sit here and speculate why exactly this may be but here is what we have to remember, lets picture a surfer at his computer surfing porn.

Here is this guy sitting at his computer, here is the avg persons setup.

Has a cell phone next to him
Has at least one sort of Instant messaging app open (AIM YAHOO SKYPE ETC.)
Has some sort of email open, yahoo, hotmail, aol (aol software)
Has his myspace, facebook, twitter, youtube minimized as well

And now with all the above he made it to your site, maybe he found you on google maybe he found you on some TGP etc.

The more you let him browse around your site, figure the avg user will play 8 of your 30 second trailers, that’s 4 minutes right there + (sounds like a little time but it’s a long time), think about what can happen during this time to distract him? He can get a text, he can get a notice that he got a new mail now hes responding, maybe his phone rings, maybe he got a new message on myspace.

Think about yourself, how many times where you at a site putting to together a order of books or videos or clothing and then the next day you remind yourself you never ended checking out? Why? Because you got distracted, maybe you got an email, maybe you went to check out another site real quick and got distracted, maybe your browser crashed whatever.

My advice to anyone would be to do a test for a few days compare numbers, compare in google tracking the bounce rate etc.

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