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You never mention your actual question, so I will just assume your question is how you do it?
To answer that question, you should remember that sites like Facebook don't allow advertising and if you are caught they will delete your account.
What you need to do is take part in the community, don't be a bold faced spammer. Use facebook just like any other user would, post pictures, comment on messages, etc. and just so happen to include your website address on things from time to time.
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