Thread: Would you buy a sandwich spread named "iSnack 2.0" ? Epic fail: Worst. Name. Ever.
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Old 09-29-2009, 11:45 PM  
synapse
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Join Date: Jan 2003
Location: South Carolina
Posts: 1,175
IMHO carefully crafted, multi stage, marketing campaign

(I believe it was all contrived to create HUGE free press)
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