Quote:
Originally Posted by Barefootsies
It has been moving this way for a few years now.
Online ad sales are easier to track, and can show a better ROI to advertisers, or clients, then traditional sales models.
 |
In almost every online ad campaign that I have run for the past few years, the cost per acquisition has been LOWER online than on TV. However, over the past few years the cost has gone up, but thats only because of more advertisers, but still well below Radio and TV