Instead of just description, you can add pics, too. If it's a image tgp, instead of text. Anyway, much of what the code looks like would depend on what kind of script you're using. I recommend to try
http://www.proton-tm.com
But yeah, the code can be as simple as in the topic post. Doesn't have to be complicated. But, you can make it whatever you want, depending on what you want the result to look like.