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Why racios? Should it not be $/click
In discussions on this board people throw around racios 20:1 2000:1 etc and from what I know ( and I freely admit that is not much on the marketing side of the busines ) these are meanless figures....
For one thing a 20:1 racio for a $1 signup is worse than a 200:1 for a $15 signup...
Is there any agreed objective way of evaluating a sponsors way of converting trafic into cash?
Of course it would be a rough guide as there is traffic that just will not convert...but at the least an advance on racios.
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