Quote:
Originally Posted by NikKay
If you want to get technical, earnings per thousand impressions PER AD SPOT is the best ratio to look at. I use earnings per click primarily because I keep a close eye on my CTR anyway.
Ratios are helpful to compare similar programs, so if a few dating sites that generally pay around the same rate are converting differently then that's good information.
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I can't see the relevance of impressions, after all those are the people that know they don't want the product, not even to take a look...
Thank you for you help and comments, I have found it interesting... I wonder what the general value of one click is , or from what to what?