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I think fighting this is a total uphill battle that is probably just a huge waste of time. Unfortunately it would be like fighting the napster battle all over again. The sponsors need a new route. A new avenue. Something that can't be just stolen. Maybe more live content? Maybe more real interaction with customers?
I don't know the answer here, but maybe someone does. It would be in the industries benefit if we collaborate on alternative ideas rather then just keep going after the pirates.
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