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I always prefer sending traffic to programs through a stand-alone system of some sort, be it an out-of-the-box package or a proprietary package. A system like that allows the program owner (you) to play around with billers, tweak things, change pricing, etc. etc. without me ever needing to worry about changing links. Plus, in theory, a system like that can lead to more actual sales if done right. Which should make any affiliate happy.
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