Originally Posted by Loch

Just a beer name?
How much cash do you think he has invested into the marketing plan for this.?
How much FREE marketing do you think he will get if he wins?
How many Millions do you think he will make in Sympathy beer purchases after he wins?

This is not a cut and dry (it will cost him a bit to fight this)....it could be seen as the single biggest opportunaty his company will ever get to break through the glass cealing