Bounce = no sales / no clicks Bounce = bad Surfer staying and clicking/buying = good
Now that we've gotten all that ultratechnical MBA and marketing talk out of the way (
), here's more details.
When a visitor lands on your site from a search engine result page, he is in need of a certain information / service your page might satisfy. It often happens the visitor go away just after reading that page, for various reasons. Why not to try suggesting him more posts on the topic he is interested in at that moment, so that he might visit more pages?
The Search Engine Query in Wordpress widget grabs the query the visitor used on the search engine, executes it in the blog search and displays results, suggesting the visitor further reading about what he is actually looking for.
http://wordpress.org/extend/plugins/...ated-contents/