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Originally Posted by dyna mo
that video is brilliant marketing on his part
but i am getting all the monster products mixed-up now.
ducati monster
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Could of been much better. Needed more product placement. Should of been a sign with his main best selling beer in view, not just the occasional name of his brewery. He mentions he best selling beer that paid for that factory and put more sand and sawdust on the floors. However I can not remember it.
The special ED beer he is fighting for is burned into my brain but it is a special edition, one he could loose or fold his hand on. He needed to take some que's from some Samuel Adams commercials.
Quote:
Originally Posted by Killswitch
The shitty thing about that is, he isn't really "monster" it's VERMONsTer. Like, Vermont and Monster merged.
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I do get you there. The Monster portion is almost accidental. I am sure we all remember the Pauly Shore age where the Earth almost ended. When adding "ster" to every name imaginable was hip and popular. Still can not remember just add "ster" to your real name as long as it does not sound fucking retarded. So like Chuckster, or Jayster would of been fine.
Quote:
Originally Posted by ReGGs
This has more to do with the way our trademark/copyright laws are set up. The problem is if Monster doesn't protect it's name then the next time someone makes a "monster" product they can use this guys beer as precedent to say that they are not infringing. Instead companies are forced to protect their property tooth and nail. Don't hate the player hate the game. That being said monster tastes like shit so I will not be buying it anyways.
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I understand not protecting your brand. There also is the whole issue that even though they are in the beverages markets - one is alcoholic/adult and the other is in the non regulated beverage market. Very touchy and could be too close, but that would be up to some 13 other people to decide.
I do have stronger issues with the ease at which the wrong types of words can be dropped into TM/CR protection. Shit like "Your fired" and other crap should not happen.