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One issue that tends to come up is...what to focus on ONE blog versus many blogs.
The advantage of ONE blog--you pour your personality into it and it motivates you to entertain your readers and cultivate a loyal following.
Disadvantage: weak niche/category coverage--harder to attract and please those high paying niche clicks/conversions.
The advantage of mass blogs: setting up a fish cage in all the corners of the ocean. Even if most cages turn up empty at the end of the day, there's still so many of them that you still come out ahead. Disadvantage: splog raids on the search engines and also balancing between QUALITY and keeping content costs down.
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