Originally Posted by GFFMegan

something that works really well (i used to be a DVD sales rep) is a return credit. For example someone buys a new dvd ... they can bring back the used one for a discount on a new title. Then you can sell the used ones at a discounted rate. It keeps customers coming back and your new releases moving. Plus you get to sell the same DVD more then once on the used stock. Music stores used to do this too.

I highly suggest hitting up Nate formerly of Dreamers retail chain ... he worked retail for years and knows his stuff better then 99% of people out there!! nate at hushinc dot com

i would also suggest couples workshops ... host a night where an "expert" helps couples learn about what DVD lines they would be into, how to pick a toy for them to use to spice up their life, and offer a couples discount on anything bought that night.

i would also highly suggest carrying a bunch of "fun stuff" like offensive/funny/naughty tshirts, naughty/erotic books, silly candy, lingere, etc ... and put it in the front. makes it less "scary" and eventually the customers will wander back to the harder stuff.

and i agree on the bachlorette stuff ..

xoxo,
Megan