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The higher the price, the better the rebills...don't ask my why...I tried all prices, 10, 15, 20, 25, 30, 35...the retention number was the smallest on 10 or 15 memberships and then was going up, so I had the best rebills on 35. Price has nothing to do with quality of the content either, its just the marketing that matters...some can't sell super unique content for 5 bucks, some can sell shitty one for 40.
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