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Originally Posted by LickMyBalls
That's all fine and dandy. Just understand that a significant number of the programs that offer high PPS are able to pay that by butt-fucking the surfers. What you said about taking the high PPS and reinvesting it in yourself is a very wise move cuz a lot of the surfers you sent to that join ain't never gonna join another paysite again, thus reducing your future income potential.
And while this poll may be fun, it's sort of pointless. If you do 30 joins per day but it costs you $25 to send that join, then what's the point? You know? The poll may be more informative if it asked how much you net, on average, per day.
I mean, fuck, I could go make some deal before the end of the day to buy 50 cross sales per day from some other company. But, I'd make next to nothing on the join and I'd have to realize that of the 50 cross-sale joins I got, a significant number of those customers will never buy from me or anyone else ever again. I have pretty low morals in relation to most people but I'm not willing to anal-rape my future, you know?
And Shapster, for the record, I do not believe you're growing and expanding. Now, I know you and I like you personally and maybe I'm 100% wrong, but I simply do not believe you. No one's growing and expanding right now. They may be buying up programs and filling them up with member area advertising links and pre-checked cross sales in order to gobble up every dime they can find, but ain't one program doing better in October of 09 than they did in Oct 08. Any program that's been around for awhile anyway. I mean, if you did 20 sales in Oct 08 and 100 in Oct 09, that doesn't count. Your content is simply not that unique to justify your company is growing while others with similar content are not. It's nothing personal. Just independent, objective thinking.
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Comparing our Paysites Oct 2008 to Oct 2009 on sales and rebills we are pretty close to dead even. Adding in upsells and better member monetization we are up a little on overall revenue (ie we've increased our live cams push in the past year).
Our big growth is in the other projects we are working on. Some that people know of and others that people don't. Our industry has changed dramatically in a very short period of time. The people unwilling to change and innovate and work harder than ever are being chewed up and spit out. I think it's important for people to understand there is a big difference between the old guys/companies who are struggling going out of business and the guys that are still doing well. You can no longer sit back and relax and coast. The second you do that you are done.
We just put an offer on a new office space that is double the space and quite a bit more pricey than the one we are in now. Why? Because we need more room. We are looking to expand our staff and continue pushing hard. Times are tough but we are still no where near the point of cutting back and milking our entities for every last penny of profit
A note on my last point....I strongly believe when an entity/site/project hits a point where it continues to drop you have to look towards cutting all costs and running it as lean as possible. The beauty of our industry is, in most cases, there is a really good drawn out earn out period. If you have a paysite that was 15,000 members and it dropped to 3k members. Chances are you'll drop to a point where you can stop updating and make almost 100% pure profit. It's important to recognize when you hit that point so you can make that project as profitable in the end as possible.