Quote:
Originally Posted by Shap
Comparing our Paysites Oct 2008 to Oct 2009 on sales and rebills we are pretty close to dead even. Adding in upsells and better member monetization we are up a little on overall revenue (ie we've increased our live cams push in the past year).
Our big growth is in the other projects we are working on. Some that people know of and others that people don't. Our industry has changed dramatically in a very short period of time. The people unwilling to change and innovate and work harder than ever are being chewed up and spit out. I think it's important for people to understand there is a big difference between the old guys/companies who are struggling going out of business and the guys that are still doing well. You can no longer sit back and relax and coast. The second you do that you are done.
We just put an offer on a new office space that is double the space and quite a bit more pricey than the one we are in now. Why? Because we need more room. We are looking to expand our staff and continue pushing hard. Times are tough but we are still no where near the point of cutting back and milking our entities for every last penny of profit
A note on my last point....I strongly believe when an entity/site/project hits a point where it continues to drop you have to look towards cutting all costs and running it as lean as possible. The beauty of our industry is, in most cases, there is a really good drawn out earn out period. If you have a paysite that was 15,000 members and it dropped to 3k members. Chances are you'll drop to a point where you can stop updating and make almost 100% pure profit. It's important to recognize when you hit that point so you can make that project as profitable in the end as possible.
|
PROFIT Shap, PROFIT. Revenues are worthless information. Well, not entirely worthless but shit, I made a shit ton more in 09 than Bank of America did. I think I profited like 5 billions dollars more than Bank of America is gonna do. But, they may have me beat a bit in revenue.
I'm willing to bet you $500 CDN that if your revenue stayed the same from last year to this year, you spent more getting that traffic and then getting that traffic to convert. That would mean you did not grow and expand. You just increased revenue. Increasing revenue is not nearly as challenging as increasing profitability.
And please tell me you did not just advocate keeping up a site and encouraging affiliates to send traffic to it while not updating it. I'm thinking maybe I misunderstood that sentence as that just does not strike me as a Shap-ism.