Quote:
Originally Posted by LickMyBalls
PROFIT Shap, PROFIT. Revenues are worthless information. Well, not entirely worthless but shit, I made a shit ton more in 09 than Bank of America did. I think I profited like 5 billions dollars more than Bank of America is gonna do. But, they may have me beat a bit in revenue.
I'm willing to bet you $500 CDN that if your revenue stayed the same from last year to this year, you spent more getting that traffic and then getting that traffic to convert. That would mean you did not grow and expand. You just increased revenue. Increasing revenue is not nearly as challenging as increasing profitability.
And please tell me you did not just advocate keeping up a site and encouraging affiliates to send traffic to it while not updating it. I'm thinking maybe I misunderstood that sentence as that just does not strike me as a Shap-ism.
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In terms of profit we are doing better than last year. Why? Because we always left a lot of money on the table and in the past year we started taking that money off the table. Where we used to do almost 0 in live cams now we are doing huge numbers. That said growing over the next 12 months would be very difficult as we are approaching the one year mark since we started that. Come this December year over year is going to be a lot of work to match in terms of sales, revenue or profit. Again that is only for paysites. Our other projects are experiencing huge profit growth.
I didn't say affiliates should send to a dead site. What I am saying is if you are running a paysite you have to know where you are in that paysite's life cycle. If you are heading towards the end of the road there is no point in sinking money into content and traffic. If the site is dying it's better to recognize that and milk it as hard as you can. It isn't part of my business model but it is a reality that all business owners should consider.