Quote:
Originally Posted by Barefootsies
Sorry bud. Simply do not agree.
If you have strong content, you do not need to have tours or give away 5-20 minutes of clips, nor try and convince people to buy. They see it for themselves.
|
True... but think what happens when you learn to sell the people and not let the content sell for you.
I guarantee your ratios will split in half.
Quote:
Originally Posted by Barefootsies
On some of my membership sites, I have always shown the whole archive to non-members. They can see what is in there, and even come by daily for 24 hours and grab the new. After that, they have to pay. They click the archived, and get the join page.
Tube sites are just a movie driven version of that presentation. Which has served me well for YEARS. People are tired of being ripped off. Sites with little content. Never update. Promise you one thing, and do not deliver it. That is the reality of this industry. I have found it MYSELF when buying memberships to sites. That shit is cliche for a reason.
Sure, not EVERY site is like that. But I could probably name a half dozen off my head easily. The fact is that little thought is given to the end user, and it shows throughout this industry in the old pay site business model.
|
People only need to be SOLD what is in the members area.... end of story. When you let the content sell, people make up the story of what is being sold.
That's bad marketing.... you should be controlling the story.
Quote:
Originally Posted by Barefootsies
Good content that fills a niche or need does not need a sales pitch. People can see it themselves and do not need to be sold on how great your shit is. They see your site, the updates, the content, the descriptions, the models. They can make an informed buying decision without a pitch.
|
8+ years ago, this would be correct.... today, it's not the case or we wouldn't have the mass industry wide problems we do.
Again, if you actually sell the people (not pitch them) you will cut your ratios in half.
Quote:
Originally Posted by Barefootsies
|
GREAT Example to post..... Her team controls a massive network, 100's of sites that NEVER update, some that do, not totally unique content, not unique niches, for sure not super HQ, even faked HD content... They twist and sell that content more ways than most of us could dream.
And yet, they STILL Dominate.... and they sure as hell aren't letting the content do the selling for them - or they would be like the others.