|
Gruffy,
It is already happening! If you control the user experience and let them know that they only get the content for so long, and you drop the price, customers adapt readily.
Infact our system tracks users who resubscribe by tracking email, etc. And the majority of purchases come from people who have already bought content.
Again, Blockbuster takes your video back after 5 days. Does that stop you from renting videos at block buster.
|