4. Revenues. Huh has done a great job making money in tough industries. While a lot of blogs are sputtering, his have 30% margins, posting CPMs anywhere between 15 cents and $8. The least profitable is clearly Hawtness, which Huh doesn?t even try to sell ads on, given the dodgy inventory. ?It just hooks in readers,? he says.

Here?s the shocker: The company also makes 30% margins from book publishing deals, and advances and royalties make up nearly a third of the company?s revenues, which are in the ?single digit millions.? More shocking: Huh can?t seem to get a publisher to sign him to a multi-book deal. This despite the fact that the first LOLcats book spent 13 weeks on the New York Times Bestseller List. Really, New York publishing houses?

Huh plans on releasing six books next year and ? SPOILER ALERT- the third LOLCats book will be all about kittens.