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The smarter gallery makers had ways and little tricks of maketing that these days are forgotten or unknown things like simple thumb layouts that used to called the funnel effect. Writting good innovative text that made people curious and needing to know more.
Its not one magic solution but many small subtle things that end up making great one page adds that make real money. I've made templates that have produced 500+ plus sales just from own submissions. The guys who could do this stuff have retired or have lost interest.
And it sure isn't glossy photoshop
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