I would say it may be easier to hire very experienced, knowledgeable, and trustworthy help on the printing side right now. There are plenty of people looking for work, and that is a job a lot of people know how to do. Adult is harder to do right, harder to find legit good trustworthy people.
Maybe try to outsource a lot of your repetitive mundane adult work to offshore shops and affiliate managers and so on AND hire someone on the print side. Then you are growing both businesses in the most efficient way and playing to the strengths of each and to the market conditions.
