Quote:
Originally Posted by Yngwie
What if they're not clicking, but just leaving your site? Sure, a high bounce rate would be good if all people "bouncing" were actually clicking a sponsor link, but chances are the actual click % is low compared to the ones actually leaving. (back button or whatever)
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So how you gonna test if they bouncing away from site or to sponsor - probably page sponsor campaign hits divided by number of page unique hits.......... usually a CTR is about 25% so the 75% bounce is correct.