my 2 cents:
Anyone really good at SEO is making a killing off it, more then they could bill you from helping you out. So my advise, try and fuck up, ask lots of questions and you will figure out what works and what doesn't. there is no fast easy way to do it and paying for SEO is not what I would call a good business choice, better off buying adds from a decent site (always had good luck with joe's traffic)
like I said I could be totally wrong but just my 2 cents
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