If you have never done SEO to your site then I would suggest to
1. do some market research, check the google keyword tool and spyfu to see what your competitors are doing and see what are your best keywords to go after.
2. then create a site with the keywords you found in your research...then put the keyword in the domain and build out a site with H1,H3 tags meta and page content targeting your keyword with spamming..lol
3. last part get one way backlinks to your site with your keyword as the anchor text ;-) and the best way to get one way back links to to setup a directory or link site.
get tarcking on your site for conversions =
Google Analytics
Google Keyword Tool
Search Engine Optimization Marketing
