PornMD

Price squabbles...Costco thinks they're the shit, Coke thinks they're the shit, both are pretty much right but we'll see who gets hurt most by this. I'm going to go out on a limb and say Costco. It's not like their soda deals have ever been that good anyways. Almost every week one of the major grocery chains and/or Walmart has 12 packs on sale at relative to Costco's bulk rate. I can see people choosing to go to a grocery store every other trip over something like not being able to get the brand of soda they want at Costco, so I wouldn't be surprised if Costco loses a significant enough amount of business for this to turn out to be a stupid squabble on their part. As much as they want to seem like the price warrior, one of the things that I think sometimes hurts them is lack of selection, and this is a pretty major set of brands not to have in your store.

__________________