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With all the work you already put in it, there's no way someone could duplicate it without directly steal it from you, so if it's online, please tell us where it is.
Anyway, if with one million pages you don't make any money from ads at least, it means its sheer volume doesn't get enough traffic, so you'd better work on that marketing part before putting efforts in the 30,000 missing pages, unless that specialized content is the one that will drive the traffic.
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