Quote:
Originally Posted by tammix
If there is a lot of FREE music on the Net... why I-Tunes makes millions $$$??
Because it's designed for adults that have money
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Agreed.
A lot of people in this industry seem to be naive to the idea that everyone will buy. That is like the naive belief that Democrats can get, in mass, certain segments of voters to change sides and trying to spend millions on trying to get them.
They typically talk about this around the time of elections. Sometimes they waste the money chasing them, and other times they acknowledge it is a waste of time and money and do not even bother. Same rule applies here.
Out of the millions of potential customers, some will not pay for anything. They will spend endless hours looking for torrents or other ways to get the content without paying for it. Others either are not tech savy, or want to support the site(s) and content that provides them pleasure. So they have no problem paying for good stuff. Whether in niche or quality.
For example, I do not waste my time trying to market foot fetish and tickling to mainstream porn consumers with the "hopes" that some of them will be interested and pull out a credit card. I spend my time and energy targeting footie folk, and then within THAT group, trying to target BUYING footie folk.
I do not care about volume. I do not get paid on the traffic side of things. My money is in memberships. So I treat, or run, my business accordingly. Trying to find, and target, the BUYING footie folk and their main hang outs. So the traffic I DO get is QUALITY. So it is going to be very low volume. But those who do come, come to buy.
This is about that cliche of working smarter, not harder.
I do not need millions of hits an hour to burn my bandwidth, and resources hoping for a sale. I need people who want the content, and are willing to BUY it. I am in the SALES business.
Let's fact it. The vast majority of sites out there are complete garbage. That is why people are not buying. Add in the credit crisis. That
BROgrams are banging in cards with cross sale shit, and crap content, never updating, and the rest. It is no wonder even the BUYING consumer is leary about joining any site.
Most of the
BROgrams struggling did it to themselves.
