Things are surely more difficult nowadays than they were 10 years ago. But that being said, there is still a lot of money to be made you just have to work harder for it. Studying SEO and marketing helps a lot instead of just copying what other people are doing, try to be innovative and the sales will come in.
I know a lot of guys still making good money off their targeted traffic (affiliates not sponsors). So yes, it's possible.
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