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With SEO you never know what the deal is.. and yes that is FRUSTRATING!
When I get a lot of traffic I try to direct it to my link exchanges to get more traffic from multiple sources. A good business is never depended upon one traffic source, even if that is from a SE. I also try to dose to outgoing links and the inbound links. I always try to maximize the inbound links and try to keep the outgoing links as minimal as possible.
Good luck!
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