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2-3 minutes max. Focus on quality, rather than amount. Leave out the "best" parts, like facials or stuff like that. And write some short, but good, text links + banners.
Instead of only static watermarks, you can make the movie watermark as animated "banner" itself. Like showing the name of the actor, scene name/"number" and stuff like that too. It makes it more personal and surfers more curious. I'm surprised very few programs do that.
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