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" but I don't necessarily need to be knowledgeable about it already or even be interested in it for that matter"
The difference is nickles verses dollars and 1998 verses 2010. Almost everyone has the knowledge already that can make them hundruds of thousands if not millions online, its just that most ppl are to stupid to realise it, or know what there skills are. Normally those products are sitting right infront of you, and just require a digital camera for content.
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