Google recently bought Teracent. Here's some info on their technology:
http://googleblog.blogspot.com/2009/...y-ad-with.html
Teracent?s technology can pick and choose from literally thousands of creative elements of a display ad in real-time ? tweaking images, products, messages or colors. These elements can be optimized depending on factors like geographic location, language, the content of the website, the time of day or the past performance of different ads.
This technology can help advertisers get better results from their display ad campaigns. In turn, this enables publishers to make more money from their ad space and delivers web users better ads and more ad-funded web content.
As adult struggles with user uploaded content, maybe its time to ratchet up ad efficiency and other technologies?